Once a week, FirstBorn sends a text message to the mothers in the program. Instead of a one-size-fits-all blast, these messages are tailored to events occurring inside the [...]]]> Infield is working with FirstBorn, a New Mexico non-profit, to help new mothers adhere to a pre- and post-natal program that promotes healthy moms and healthy babies.

Once a week, FirstBorn sends a text message to the mothers in the program. Instead of a one-size-fits-all blast, these messages are tailored to events occurring inside the FirstBorn program.

Reminders for clinic appointmentsIn the first week of the program, responses from mothers in the program revealed that 20% didn’t realize they had an appointment scheduled in seven days. FirstBorn reached out to those mothers by phone and helped them remember to keep their appointments.

Information on parentingMany text messages invite response around reading to kids, charting vaccinations, and general parenting engagement. Example: “Have you read to your child this week? Please reply YES or NO.

Response to SmokefreeTXT has been overwhelming, with many healthcare organizations looking to implement similar features.

Benefits

Two-way communication: Instead of a blanket, generic tip-of-the-day, most of the text messages invite the reader to access more [...]]]> Infield Health powers SmokefreeTXT, a SMS tool that supports teens and adults in their journey to quit smoking.

Response to SmokefreeTXT has been overwhelming, with many healthcare organizations looking to implement similar features.

Benefits

Two-way communication: Instead of a blanket, generic tip-of-the-day, most of the text messages invite the reader to access more information or lead to additional resources.

Multiple possible responses: Common user responses, like the word CRAVE when a smoker is feeling the urge, have up to 10 different possible content responses, assuring that your reader won’t get tired out quickly by getting the same ‘ol content over and over.

Customizable: Each Infield campaign, including SmokefreeTXT, can be customized to originate from different senders. We can insert your organization’s name and custom content into each campaign.

Different streams for different audiences All Infield campaigns allow you to offer different lines of content to different users. So teens can get one set of messages while moms with newborns, for example, could get another set.

• Within a week, Infield delivered an SMS system to Legacy.
• Working with experts in smoking cessation, content was created to help adults stop smoking.
• A week later, a full system was live and delivering help [...]]]> The American Legacy Foundation starting asking its Website visitors, “Would you like information via text message?”  Thousands said “Yes”.
  • Within a week, Infield delivered an SMS system to Legacy.
  • Working with experts in smoking cessation, content was created to help adults stop smoking.
  • A week later, a full system was live and delivering help to smokers trying to quit.
  ]]> http://www.infieldhealth.com/american-legacy-foundation-and-adult-smoking/feed/ 0 http://www.infieldhealth.com/diabetics-and-healthy-gaming/ http://www.infieldhealth.com/diabetics-and-healthy-gaming/#comments Wed, 10 Aug 2011 12:36:44 +0000 admin http://www.infieldhealth.com/?p=1504 A Community Health Center on a Pueblo reservation needed:
  • A way to reach diabetic patients >30 miles from the health center.
  • A framework to “Nudge” people into healthy choices.
  • A system that bypassed E-mail and Broadband reliance.
  Infield delivered a Healthy Texting game, where patients complete health challenges by SMS, and receive real [...]]]> A Community Health Center on a Pueblo reservation needed:
  • A way to reach diabetic patients >30 miles from the health center.
  • A framework to “Nudge” people into healthy choices.
  • A system that bypassed E-mail and Broadband reliance.
  Infield delivered a Healthy Texting game, where patients complete health challenges by SMS, and receive real prizes.
  ]]> http://www.infieldhealth.com/diabetics-and-healthy-gaming/feed/ 0